Beading Elements, Inc is a bead store in Sarasota, FL, owned and operated by Karen Davidian and Brenda Hinesley. Brenda and Karen have been beading for many years, making unique, one-of-a-kind artwear. Brenda is known for her exquisite eye for color and her imagination. She also designs and makes hand-woven beaded handbags. Her creations have sold on Crystal Cruise Line and Yachts of Seaborne.

After amassing so many beads in their home, they decided to open a bead store in 2005. "We ran out of room to store our beads, so we figured we better open a store" claims Karen. Brenda responded "It's a great excuse to shop for more beads!"